New Market Study Published: Herbal/Traditional Products in Turkey
Herbal/traditional products increased in current value by 31% in 2012, rising to TL118 million. This strong performance was largely a result of several new product developments in the category, which motivated many consumers to switch from standard products to new herbal/traditional alternatives. As traditional herbal therapy is a strong part of Turkish culture, many Turkish people are accustomed to consuming herbal/traditional products to treat illnesses or overcome various health problems. As...
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