Recent Study: Alcoholic Drinks in Ukraine
Beer, RTDs and spirits manufacturers actively diversify their products and target new audiences to fight the general decreasing demand trend. This is especially focused towards young people and the female audience. Easy-to-drink, smooth-tasting products, newly flavoured drinks, those with lower alcohol content, as well as heavily-marketed exclusive or limited edition products, were persistently introduced with a strong support, employed to attract new consumer groups. These products are...
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