Recent Study: Irons in Greece
Irons saw a significant volume and value decline in 2012; barely affected by the steep economic recession and the dive of disposable income. Greek consumers simply see no immediate need for a new iron in 2012, as long as their older one still functions - in other words, replacement life cycle is elongated amidst the crisis. Other than that, irons is a pretty flat category (or, otherwise, a staples category), with no ground-breaking changes taking place in 2012.
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