Laundry Care in Romania - New Report Available
The decline in sales of laundry care in 2011, following a strong performance from 2006-2008, was mainly due to the decline in purchasing power following the implementation of the government's austerity measures in 2010. The efforts made by manufacturers in terms of promotions, new launches, advertising and distribution limited the decline. The improvement of product lines by adding cleaning power, new fragrances, fabric softeners and grease removers have also succeeded in maintaining a constant...
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