Soft Drinks in Spain - New Market Report
The Spanish economic crisis worsened in 2012. The country entered a new phase of recession, and the measures introduced by the newly elected president, Mariano Rajoy, failed to improve the situation. Throughout the year, the unemployment rate continued to grow to reach an alarming rate of 25% of the active population. Private consumption continued to be damaged by the shrinking income of the average consumer plus the rise of VAT half way through the year, which forced many consumers to...
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