New Market Study, "Ready Meals in Norway", Has Been Published
In 2012 the growth in sales of ready meals was distinguished by new products, offering the tastes of famous dishes. Launches were supported by advertising campaigns, which raised awareness and stimulated sales. Chilled ready meals and frozen pizza were the main drivers of new product development. Due to increasingly hectic lifestyles, Norwegians are looking for quick and healthy food with traditional tastes. Cooking from scratch is increasingly considered a special or occasional rather than...
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