New Market Study, "Nappies/Diapers/Pants in Sweden", Has Been Published
Of all tissue and hygiene categories, nappies/diapers/pants retains the most potential for driving value sales in times of economic difficulty, as parents are likely to prioritise the needs of their children above all else and are often prepared to pay a little more for products that catch their eye. As a result, bumping up the value of a product by adding patterns and images was a favourite tactic of manufacturers seeking to add value to the category during the review...
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