Luxury Writing Instruments and Stationery in Canada - New Market Study Published
After several years of decline during the recession and due to the many technological changes that affected luxury writing instruments and stationery, the category witnessed its first year of positive growth since 2007. Although this category is facing a significant obstacle from an upcoming generation that does not place the same value in writing as those that came before them, many luxury companies such as Mont Blanc have been able to harness the traditional allure and the exclusivity that...
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