Men's Outerwear in China - New Market Report
Negatively impacted by the economic downturn, men's outerwear saw slower retail volume and value sales growth rates in 2012 at 5% and 8% respectively, which were slower than historical volume and value CAGR of 9% and 12%. Facing the dilemma of high inventory levels seen within apparel at the end of 2011, most of the players in men's outerwear strengthened discount promotions over review period in attempt to destock. Despite the big price-cuts seen by most brands, consumers remained conservative...
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