New Market Research Report: Sugar Confectionery in Russia
Sugar confectionery continued development both in value and volume despite the declining volume sales of the largest category, boiled sweets. Russians are keen on novelties and healthier options of sugar confectionery. More and more sophisticated and non-traditional products became available on the market in the review period and consumers likely tried them. Traditional shapes and flavours are not on the top anymore - their volume sales remain stable in the low-priced segment mainly.
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