Recently Released Market Study: Gum in Saudi Arabia
Gum continued to benefit from strong activities by different companies in 2012. A number of different companies including The Wrigley Co and Perfetti Van Melle Group engaged in various in-store promotions and attractive in-store displays. Wrigley also introduced new flavours within its flagship brand Extra like Raspberry Blackcurrant flavour in mid-2012. These companies also invested in supporting their brands through advertising and in-store displays.
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