Ear Care in Sweden - New Study Released
As in many categories, the self-medication trend was a key driver of value growth in 2012. Health authorities encourage patients to self-medicate as this limit the pressure and cost to the overall healthcare system. Ear care sales in Sweden were dominated by products designed to loosen and soften the build-up of ear wax. The two leading brands within ear care, Cerusol and Revaxor, both perform this function.
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