"Sports and Energy Drinks in Denmark" Is Now Available at Fast Market Research
Total volume sales declined in 2012. This was due to a drop in sports drinks sales as domestic retailers lost trade to the booming German border retailers, fuelled by the economic downturn and high retail prices on sport drinks in Denmark. Due to high taxation, the sports drinks unit price was EUR2.9 per litre in Denmark in 2012, compared to only EUR1.7 in Germany. The Danish Brewery Association estimates that approximately one third of sports drinks and carbonates consumed in...
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