Recently Released Market Study: Wine in Ukraine
Westernisation of Ukrainian preferences supported the increasing consumption of wine in 2012, with many consumers viewing still light grape wine as less harmful to health than other alcoholic drinks, especially spirits or RTDs. This trend was strongest amongst women, although male consumers also showed more interest in wine towards the end of the review period. Wine is notably believed to help health problems such as blood pressure. In addition, wine was increasingly viewed as a lifestyle...
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