New Market Study, "Breakfast Cereals in Saudi Arabia", Has Been Published
Retail volume and current value growth rates for breakfast cereals in 2012 were both up substantially on 2011. This improvement was partly due to the trend towards increasingly busy lifestyles in Saudi Arabia, which strengthened consumer appreciation for the convenience of breakfast cereals. At the same time, rising disposable incomes and improvements in distribution made breakfast cereals more affordable and more accessible to consumers. The category's performance was further bolstered by...
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