Consumer Appliances in Portugal - New Market Report
2012 was a year marked by intensifying economic constraints with the Portuguese government increasing austerity measures, unemployment rates growing and consumer purchasing power depleting. With less disposable income, Portuguese consumers became ever more cautious in their buying habits, postponing the purchase of the most expensive items for as long as possible. This situation had a negative effect on sales of consumer appliances, which declined in larger as well as smaller categories.
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