New Market Study Published: Cough, Cold and Allergy (Hay Fever) Remedies in Latvia
In 2012 cough, cold and allergy (hay fever) remedies continued to grow, though at a slower pace compared to the previous year. The growth was not related to increasing incidence of illnesses or allergy cases but rather to increased spending on the overall category, especially different types of decongestants. Due to the improving economic situation Latvian consumers could afford to buy remedies instead of waiting for the disease to cease naturally.
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