Incontinence in Iran - New Study Released
The Iranian population is ageing although it remains a young population (the average age reached 30 in 2012, compared to 27 in 2007). This means that consumer base for incontinence is still very small compared to other hygiene product types. Even among the 5% of the population aged over 65 awareness of the convenience of incontinence products is not high. Thus incontinence remains an underdeveloped product type. However, significant improvement has come from the introduction of several key...
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