New Market Study Published: Air Care in Belarus
Air care performance in Belarus in 2012 was affected by the current economic downturn, with retail volume sales falling by 5%. Products within air care are not considered essential by the majority of households in Belarus, with a considerable proportion of consumers seeking to economise by ceasing to purchase such products or trading down to cheaper brands. Due to lower disposable incomes, some consumers are paying less attention to their living environment and the scents in their homes.
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