Oral Care in Guatemala - New Market Report
In 2012, current value sales reached GTQ537 million after an increase of 10%. Manual toothbrushes and toothpaste accounted for 95% value share in oral care, being the most common products with highest use. Other oral care products such as dental floss and mouthwashes/dental rinses hold great potential for future performance due to limited penetration as of 2012. Even the most mainstream products such as toothpaste still has value growth potential due to innovation.
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