New Market Research Report: Packaged Food in Austria
Overall packaged food showed a very good performance in 2012 with value growth higher than in 2011. The winning categories in terms of value in 2012 were pasta and noodles, followed by snack bars, and sauces, dressings and condiments. Meal replacement was the only packaged food category to register negative value growth as it suffered from an unhealthy and rather negative image. The weakest positive value growth was registered within dairy, canned/preserved food and soup.
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