Just Released: "Sports and Energy Drinks in Malaysia"
Sports and energy drinks remained the top option among consumers who generally pursue an active lifestyle. The nature of sports and energy drinks enables consumers to rehydrate and also replenish their energy, aspects that became the main sales drivers of these products, especially among those who have just completed some sports activities. Thus, consumers with active lifestyles tend to choose sports isotonic drinks and also energy drinks over other drinks options, such as carbonates or even...
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