New Market Study Published: Spreads in Nigeria
Retail volume and current value growth rates for spreads in 2012 were both up on 2011. Retail volume growth also equalled the review period CAGR, while current value growth surpassed the 5-year average. While retail volume and current value growth rates were bolstered as spreads sales continued to emerge from a relatively low base, the category's positive performance was also driven by other factors. These included population growth and the increasing influence of Western consumption habits in...
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