"Cough, Cold and Allergy (Hay Fever) Remedies in Guatemala" Published
Cough, cold and allergy (hay fever) remedies recorded 8% current value growth and reached sales of GTQ111 million in 2012. The growth registered in 2012 was higher than the 6% rate seen in 2011. Innovation and mass marketing in this category, for products such as Tabcin Alergi from Bayer Centroamerica y El Caribe and Panadol Allergy Sinus from GlaxoSmithKline Guatemala SA, brought dynamism to this category and allowed price increases and value growth in 2012.
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