New Market Research Report: Men's Grooming in Belarus
Traditional Belarusian conservatism towards men's grooming eased slightly during the review period, with greater adoption of Western trends and products. Belarusian men, especially young and middle-aged urban citizens, are showing more interest in their appearance. However, the majority of Belarusian men continue to be reticent when it comes to choosing men's grooming products other than shaving. Typical Belarusian men rarely purchase new products; it is more likely that women buy such products...
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