"Biscuits in Israel" Is Now Available at Fast Market Research
Competition in biscuits continued to intensify in 2012 due to increasing maturity and the negative effects of the healthy eating trend. Together with the influence of the social justice protests held the previous year, this prompted manufacturers to reduce prices and launch new combo- and multi-packs that offered better value for money. Strauss, for example, introduced 200g packs for the first time in an effort to compete more effectively with category leader Osem, while major retailers...
View full press release