New Market Report Now Available: Baked Goods in Bulgaria
The switch towards packaging of bread, pastries and cakes continued in 2012, enabled by the increasing share of supermarkets/hypermarkets in the overall sales channel and the urbanisation trend. In 2012 the modern retail trade is set to command a 42% value share in baked goods. This was combined with the fact, that the share of urban households as a proportion of the total is 70%. On the other hand, the strong sales through modern retailers continued to negatively impact sales...
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