Just Released: "Calming and Sleeping in Guatemala"
The calming and sleeping category saw 6% current value growth in 2012, reaching sales of GTQ900,000. This is a small category in Guatemala. Consumers are usually wary of using these products, citing reasons such as the concern that they can become addictive. It is for this reason that many players in this category highlight the natural active ingredients in their products, so that they are considered safer to consume.
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