Now Available: Direct Selling in Brazil
Direct selling continues to grow at a fast pace and attract the attention of new players and brands. In 2011, the brand Eudora entered direct selling under the umbrella of Botica Comercial Farmaceutica. Although it has not yet achieved a significant market share, its foray into direct selling demonstrates the strong opportunities that companies continue to see. The Eudora brand targets low- and middle-income consumers, which were the highest-growth target for direct selling companies in 2012.
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