Colour Cosmetics in Belarus - New Market Study Published
Consumers in Belarus became more price conscious in 2012, due to the sharp national currency devaluation in 2011 and ongoing devaluation in 2012, which drove price rises. In such conditions, trading down was the most important trend in the category. In order to maintain volume consumption, consumers traded down to cheaper products and brands, trying products by domestic manufacturers. The consumer base of domestic manufacturers widened and purchasers found local products to be of good quality...
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