New Market Report: Home Care in Singapore
Although economic uncertainty has led some cash-strapped Singaporean consumers to reduce their discretionary spending, home care continued to post a healthy value growth in 2012 as it was not adversely affected by falling spending. Home care categories such as laundry care and home insecticides performed better than others during 2012. On the other hand, dishwashing recorded higher value growth in 2012 than during 2011, while fabric softeners and multi-purpose cleaners continue to record strong...
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