"Retailing in Malaysia" Now Available at Fast Market Research
Retailing in Malaysia demonstrated stronger value growth in 2012, despite the slowly recovering economic conditions in Malaysia. Although consumers remained cautious about overspending on non-grocery products, sales continued to be stimulated by various marketing efforts, such as price reductions and major promotional activity. Consumers who opted for non-grocery products were more price-sensitive, since these products were considered non-necessities compared with groceries, which are needed...
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