New Market Study Published: Canned/Preserved Food in Morocco
Canned/preserved fish/seafood and canned/preserved meat and meat products accounted for a combined share of 83% of current retail value sales of canned/preserved food in 2012. These products are often considered as basic, staple items by consumers, hence their popularity. The majority of brands in these categories are standard brands although 2012 saw a growing trend in terms of the entrance of low price brands. One such example was the development of economy products in canned/preserved meat...
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