Market Report, "Consumer Appliances in Hungary", Published
In 2012 most consumer appliance categories witnessed an increase in average unit price. This trend was driven by several changes taking place in the market. As price increases were generally higher than the VAT increase of 2%, broader issues, such as the rising employment costs, and increasing resource and transportation costs, also contributed. The right price positioning is fundamentally important in the tough competition between brands and products in the light of the still-lingering...
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