New Market Study, "Jeans in Japan", Has Been Published
The key trend for jeans in 2012 was that it faced strong pressure from other lower garments. Consumers became largely concerned about the stiffness of jeans and increasingly looked for comfortable and versatile clothing options such as cargo pants and khaki. While the effect of the 2011 Super Cool Biz campaign by the Japanese government peaked in 2011, the trend towards casual attire has become a long-lived trend. This trend encouraged consumers to look for such other lower garments with...
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