New Market Report Now Available: Bottled Water in Indonesia
The bulk of volume sales of bottled water in Indonesia come from five-gallon or 19 litre packs. In 2012, sales of five gallon packs bottled water continued to be threatened by the widening household penetration of in-home water purification systems, which transform tap water into chemical-free drinkable water. At the beginning of the review period, consumers it cost more to use water filters than five gallon packs of bottled water, with filters costing around Rp2 million. In late-2010, however,...
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