New Market Study, "Fragrances in the Philippines", Has Been Published
After experiencing contraction in 2011, volume sales of fragrances rebounded in 2012, recording an improvement of 2%. The 2012 recovery was brought about by the better economic performance, which boosted consumers' spending on beauty and personal care products. It should be noted that Filipinos recognise that smelling good is part of good hygiene. However, the improvement in consumption has been driven by discounting strategies and popularity of low priced brands. In current value terms,...
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