"Bath and Shower in Guatemala" Is Now Available at Fast Market Research
In 2012 current value sales in bath and shower increased by 10% to reach GTQ260 million. Bar soap remained the most important category with 58% share of total current value sales. Although there is still a high degree of substitution in the category, this is one of the areas in beauty and personal care that has the highest level of penetration of the market. The appeal to a wide consumer base, however, remains limited to certain products in bar soap...
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