New Market Report Now Available: Rtds/High-Strength Premixes in Guatemala
Total volume and current value growth rates for RTDs/high-strength premixes in 2012 were both up on 2011. While volume and current value growth rates were bolstered as sales continued to emerge from a relatively low base, the category's improved performance was also underpinned by rising disposable incomes in Guatemala, the launch of new products and flavour variants, improvements in distribution, price promotions and other marketing activities. Due to increasing maturity, however, total volume...
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