RTD Tea in Turkey - New Study Released
In the last two years of the review period, RTD tea demonstrated a strong growth rate, with off-trade value growth of 44% in 2011 and 36% in 2012, compared to a 25% CAGR over the review period. Thanks to increased television advertisements by the leading companies in the last two years of the review period, RTD tea started to be perceived by consumers as the second most refreshing drink after water, with sales rising over the summer, especially during the...
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