New Market Study Published: Health and Beauty Specialist Retailers in Hungary
The ongoing healthcare reforms to reduce the prices of medicines and the preference for generic drugs resulted in a 10% current value decline in the biggest channel in terms of value sales, chemists/pharmacies, in 2012. Overall health and beauty specialist retailers saw a 5% current value decline in 2012 because of this strong decline in value sales, which negatively affected the entire channel.
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