New Market Report: Direct Selling in Saudi Arabia
Economic growth and the widening provision of credit, particularly for small businesses, resulted in many entrepreneurs entering direct selling in 2010 and 2011. These entrepreneurs are attracted by the country's large and growing population, affluence and the fact that many stay-at-home women appreciate the convenience offered by direct selling. In these years, new entrants focused on a wide range of areas, boosting sales in "other" direct selling. In 2012, however, many of these new...
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