"Dishwashers in South Korea" Now Available at Fast Market Research
Miele SA personnel commented that many Korean consumers have serious prejudice against dishwashers. One of the main reasons highlighted is that the dishwashers initially launched in the country had poor washing ability and used high water consumption. As more delicate products were launched and domestic manufacturers introduced dishwashers that are localised, the initial problems have been mostly resolved. Manufacturers try to convince prejudiced consumers of the changed situation through...
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