Market Report, "Cough, Cold and Allergy (Hay Fever) Remedies in Georgia", Published
The weather in Georgia was mild in 2012; the spring was also calm, with no strong outbursts of viral or allergic diseases. As a result, the consumers displayed only moderate demand for cough, cold and allergy remedies. The self-medication trend facilitated the sales, as consumers inclined to self-medication are more likely to buy cough, cold and allergy (hay fever) remedies when the first symptoms of illness are revealed.
View full press release