Tissue and Hygiene in Ireland - New Market Study Published
The review period saw overall current value decline for tissue and hygiene in Ireland, with this linked to growing price-sensitivity. Consumers struggled during the review period due to the economic downturn, with rising unemployment, the impact of government austerity measures and a sharp rise in costs. This resulted in consumers seeking out the cheapest possible products in tissue and hygiene. Consequently, while most product areas saw volume growth during the review period, overall current...
View full press release