Market Report, "Consumer Health in Macedonia", Published
Consumer health experienced solid growth in 2012 mainly as a result of the strong performance of OTC categories due to continued increase of self-medicating. More and more consumers of health care products in Macedonia are becoming better informed through various sources (including the internet) regarding maintaining good health. They tend to pay fewer visits to medical practitioners and pay more for products which help them take charge of their own health personally in line with the global...
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