New Market Report: Home Care in Malaysia
Home care saw growth in 2012 with higher total value sales than in 2011. Growth was driven by products like air care, home insecticides, liquid detergents and in-cistern devices. Consumers are gradually becoming more sophisticated in their home cleaning habits, using products such as toilet liquids instead of leftover laundry or floor mopping water. Trading up from bar detergents to powder and liquid detergents saw the value decline of the former. However, some products such as oven cleaners...
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