New Market Research Report: Tissue and Hygiene in Switzerland
The Swiss economy continued to grow in 2012, outperforming many other European countries. However, after tissue and hygiene registered accelerating value growth in 2010 and 2011, the healthy economy did not translate to another strong year for the industry. Instead, value growth slowed down in 2012 for various reasons. The strength of the Swiss Franc encouraged cross-border sales, especially consumers going to Germany for tissue and hygiene products. In addition, price discounting also dampened...
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