New Market Study Published: Internet Retailing in New Zealand
In 2012 the New Zealand/US dollar exchange rate fell to NZ$1.24. This represented a 9% appreciation in the exchange rate over the review period, falling from NZ$1.36 in 2007. As a result, New Zealanders' purchasing power in US dollar terms improved. Consumers therefore flocked to internet retailing in an attempt to capitalise on this trend and save money in 2012. Competitive pricing, convenience and a wider product range were the key growth drivers for internet retailing in 2012.
View full press release