Consumer Health in Malaysia - New Market Research Report
Consumer health successfully posted slightly stronger current value growth in 2012 as compared to 2011. The improved performance of consumer health was mostly attributable to weight management and sports nutrition; both spurred by image-conscious consumers who want to stay in shape. Since the Malaysian government has actively highlighted the rapidly-growing obesity issue through various educational health campaigns, consumers became more aware of the risks of obesity and consequently, made a...
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